In need of some new tech? July could be the perfect time to shop – Amazon Prime Day 2023 is on the horizon with this year’s sale taking place across July 11 and July 12.
Prime Day is Amazon’s name for its annual summer sale, giving customers a second chance to pick up many of the items on their wish lists at a sizeable discount outside of Black Friday.
Amazon has been known to drop its prices across a wide array of digital and physical products during Prime Day, with its tech categories being no exception. There tends to be a particularly big emphasis on Amazon’s own products during the Prime Day sale, making it the perfect time to pick up a new Echo speaker, Fire TV or any other Alexa-powered addition to your smart home.
Other brands aren’t exempt from the fun either, with many TVs, laptops, phones, headphones, home appliances and games seeing their own price drops throughout the event. In fact, Amazon has already highlighted Samsung, Shark, Oral-B and Tefal as just a few of the brands you should look out for this July.
Of course, all of this doesn’t come without a small catch. You’ll need an Amazon Prime subscription to take advantage of these Prime Day discounts.
You might already be signed up for the plan to get perks like faster shipping and Amazon Prime Video’s huge collection of TV shows and movies. However, if you aren’t, all you need to do is sign up for Amazon’s £8.99/month plan (or request a free 30-day trial) to access all the incredible discounts starting July 11.
When does Prime Day 2023 begin?
Prime Day 2023 will kick off on July 11 at 0:01am UK time. The deals will run for 48 hours with new offers constantly dropping until the event officially wraps up at 11:59pm on July 12. This will include regular deals and more time-sensitive Lightning offers, so make sure you check back regularly if you’re hoping to catch a specific item on sale.
Early Prime Day deals 2023
As always Amazon is building the anticipation for the big day(s) by getting the party started early for Amazon Prime members. You can check out the early risers at www.amazon.co.uk/primeday.
For example, new users can get four-months of free Amazon Music Unlimited and up to 66% off digital movie purchases and rentals from Prime Video. Sticking with the digital theme, there’s three free months of Kindle Unlimited up for grabs, bonus free game offers (including weekly drops of games like Prey, Baldur’s Gate II, Shovel Knight: Showdown, and Star Wars: The Force Unleashed).
The company is also offering free three months of Audible and a discount on the Amazon Grocery service.
In terms of devices, from June 21 you can get discounts on Amazon devices including the Echo, Echo Show, Fire TV, Fire Tablet, Kindle and Blink ranges. There’s loads of money to be saved on Amazon Brands’ products too.
How to sign up for Amazon Prime
Amazon Prime memberships cost £8.99 a month or £95 a year. You can sign-up here. New customers get a 30-day free trial.
If you’re not an Amazon Prime member now, there’ll be plenty of opportunities to sign-up for a free trial between now and July 11 regardless of whether you’ve had a membership before.
In fact, Amazon is offering a free month to eligible customers with all of the associated benefits of free one-day delivery and access to loads of digital services right now.
Amazon’s goal here is to generate residual income through Prime memberships and it doesn’t really care if you’re paying for it or not on July 11. Remember it wants you to have these deals!
So, don’t fritter away your savings by paying for a Prime membership in the next few weeks.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.